Are you facing a trouble in building strategy for social media? Many business struggle with it and aren’t sure where to start, which often results in a lack of focus and an inability to gain traction with their target audience.
To build an effective social media strategy, you should ask 7 key question to yourself. They are:
1.What are your Goals?
The very crucial step to build your strategy is to define your Goals. It should be SMART (Specific, Measurable, Actionable, Realistic, Time-Bound).
a. Specific: Be certain about what you want the end result to be.
b. Measurable: Your goal should be measurable by placing a blueprint in front of your sight to understand that you are going to a right direction.
c. Actionable: Decide your steps and take it one by one to reach your goal.
d. Realistic: Set realistic goal. You won’t gain the reach you are looking for overnight. Once you set it up then give your total focus on it.
e. Time-bound: To push yourself it’s vital to set up a time boundaries for your goals.
2. Who is your Target Audience?
Once you determine who your target audience is, you can learn more about their demographic and which of your competitors they follow and many more. By doing this, you will be better able to create content that appeals to them on a personal level and add value to them.
3. What is the current status of your Social Media Strategy?
It’s very important to get a clear idea where you are currently to understand where you need to fill the gap, or in which direction you need to head. To do this, look at the current engagement of your post: which platform is performing the best; the frequency of post and the quality of your content. always remember that your target audience is your deciding factor, so wherever they goes you have to start utilizing the same.
4. What kind of Content to produce?
The very next thing is to decide what kind of content you want to produce, how you want it to look and what initiatives should be taken to promote it. Understand that your content is for your audience, that’s why your content should be connected to your audience easily.
5. What is your Budget and necessary Resources?
After deciding all above factors, you need to underlying the resources which you require to create a social media strategy and how you can get ahold of them. Also very important, is to decide the amount you are willing to spend to promote your brand or business.
6. What are the Tools to use?
As there are many free or budget-friendly tools available, you can choose any of them to promote your content or to boost your strategy. You can use Facebook, Twitter or Instagram to promote your brand. You can manage all of the social post using tools, some of the best one being Hootsuite. canva.com is also a very good destination for free graphics.
7. How to Keep Track on your Strategy?
The final and crucial question to ask yourself is: how do you plan to keep track of your progress? Figuring out which metrics matter the most to you will help you accurately gauge whether or not your efforts are working. You can also use Google or Excel Sheets to help you out.