Course Modules

LEVEL-1

  1. Marketing and its importance
  2. Digital Marketing introduction
  3. Digital Marketing importance over Tradition Marketing
  4. Process of Digital Marketing
  5. Inbound vs Outbound Marketing
  6. Brand Visibility, Engagement, Conversion and Retention
  1. SEO Concept
  2. How does SEO works?
  3. Understanding SERPs
  4. Keywords and its types
  5. Google Keywords Tools
  6. Keyword Research Process
  7. On Page and Off Page Optimization
  8. SEO Tools
  9. SEO Strategy for any Business
  1. Understanding Social Media, their benefits and use
  2. How Social Media Marketing is different?
  3. Facebook Marketing
  4. Twitter Marketing
  5. Instagram Marketing
  6. Linkedin Marketing
  7. Pinterest Marketing
  8. SnapChat Marketing
  9. Planning and Creating Content for Social Media
  10. How to start Social Media Marketing Campaign?
  11. Performance Evaluation Tools
  1. Understanding Email Marketing and its work
  2. Advantages and Types of Email Marketing
  3. Email Marketing Campaign
  4. Creating and managing Lists
  5. Sending Bulk Emails
  6. Emailing Platforms
  7. Performance Evaluation of Campaign
  8. Improving ROI with Testing
  1. Concept and Objective of Content Marketing
  2. Content Curation Technique
  3. Understanding Google, Twitter, Facebook and Yahoo trends to write content
  4. Process of Content Writing
  5. Keyword Research of Content Ideas
  6. Create Catchy Blog Titles
  7. Content Optimization
  8. Creating your Blog
  9. Market your Content
  10. Ways to monetize Blog
  11. Checker Tools
  12. Connecting with Online Influencers
  1. Concept of Affiliate Marketing
  2. 3 A’s of Affiliate Marketing
  3. Different ways of Affiliate Marketing
  4. Getting Started as an Affiliate
  5. Different Affiliate Marketing Programs
  6. Adsense and implementation of Adsense
  7. Placing Ads on your Blog
  8. Promoting your blog through Affiliate Marketing and SEO and many more 
  1. Video Marketing Overview
  2. Importance and Benefits of Video Marketing
  3. Creating Video Campaigns
  4. Uploading Videos on Video Marketing Websites
  5. Using YouTube/ Vimeo for Business
  6. YouTube Video Marketing Strategy
  7. Generating Traffics to Website using Videos
  8. Earning Money using Videos
  9. Tools for Video Marketing
  1. Understanding ORM
  2. Need for ORM
  3. Creating Positive Reviews
  4. Eradicating Negative Reviews
  5. Promote Brand Awareness
  6. Tools for ORM and Building Brand 

LEVEL-2

  1. Organic vs Inorganic Searches
  2. Google AdWords Overview
  3. Process of Google Page Ranking
  4. Creating Search Campaigns
  5. Understanding Bidding Process and Strategies
  6. Creating Ads Business
  7. Performance/ Conversion Tracking
  8. Display Campaign Optimization
  9. Internet Marketing
  10. Yahoo and Bing Advertising
  1. Understanding Mobile Devices
  2. Fundamental of Mobile Marketing 
  3. Mobile Marketing and Social Media
  4. Mobile Friendly Ads
  5. Targeting Mobile Audience
  6. Content Marketing on Mobile
  7. Mobile Marketing Mix
  8. Understanding and Uploading Mobile Application
  9. Promoting Mobile Aps
  10. WhatsApp Marketing
  1. E-Commerce Concept
  2. Understanding and Creating of Different E-Commerce Platforms
  3. E-Commerce Websites in India and its Scenerio
  4. Payment Gateways
  5. Google Product Listing Ads (PLA) for E-Commerce Websites
  6. SEO for E-Commerce Websites
  1. Understanding Online Advertising and its Types
  2. Display Advertising
  3. Contextual Advertising
  4. Online Advertising Platforms
  5. Tracking and Measuring ROI
  6. Creating Banner Ads using Tools
  1. Viral Marketing
  2. Influence Marketing
  3. Cause Related Marketing
  4. Relationship Marketing
  5. Undercover Marketing
  6. Transactional Marketing
  7. Scarcity Marketing
  8. Community Marketing
  9. Freebie Marketing
  10. GeoTargeting
  1. Concept of Growth Hacking and its Benefits
  2. Growth Hacking Strategies and Techniques

 

  1. Understanding Lead Generation and its Importance
  2. Understanding Landed Pages and Thank you Page
  3. Landing Page vs Website
  4. Types of Landing Pages
  5. Best Practices to create a Landing Page
  6. A/B Testing and Method
  7. Lead Generation using SEO Techniques
  8. Lead Generation with AdWords
  9. Lead Generation with Email Marketing
  10. Lead Generation with WhatsApp Marketing
  11. Lead Generation with B2B or B2C Portals
  12. Converting Lead into Sales
  13. Creating Lead Nurturing Strategy
  14. Lead Funnel and its Methods
  1. Overview of Google Analytics
  2. Understanding Dashboard, Reports, Graphs and Tables
  3. Measuring Performance of Marketing Campaigns Via Google Analytics
  4. Analyzing Audience Behaviour
  5. Monitoring Traffic Sources and Behaviour
  6. Understanding Different Performance Factors 
  7. Google Search Console
  8. Bing Webmasters Tools
  9. Amazon Alexa
  10. Google AdWord Keyword Tools
  11. Google Trend Tools
  12. Moz Tools
  13. DA / PA Checker Tools
  14. Link Analyzer Tools
  15. Broken Link Fixing Tools
  16. Backlink Generation Tools
  17. Roboform Tools
  18. Plagiarism Checker Tools 
  1. Understanding The Big Picture
  2. Making Strategy
  3. Activity Based on Strategy
  4. Create Complete Internet Marketing Strategy